By Umberto Eco
From Umberto Eco:
"I want to devote the e-book to these critics whom i've got so summarily outlined as apocalyptics. with out their unjust, biased, neurotic, determined censure, i might by no means have elaborated 3 quarters of the information that i would like to proportion the following; with no them, probably none people could have discovered that the query of mass tradition is one within which we're all deeply concerned. it's a signal of contradiction in our civilization. - Umberto Eco. it is a witty and erudite selection of Umberto Eco's essays on mass tradition from the Nineteen Sixties during the Eighties, together with significant items by no means sooner than released in English. The dialogue is framed via opposing characterizations of present intellectuals as both apocalyptic (or against all mass tradition) or built-in intellectuals (who are rather a lot part of mass tradition as to be ignorant of serving it). prepared into 4 major components - "Mass tradition: Apocalypse Postponed," "Mass Media and the bounds of Communication," "The upward thrust and Fall of Countercultures," and "In seek of Italian Genius" - Eco's essays examine numerous issues and cultural productions, together with the realm of Charlie Brown, differences among intellectual and lowbrow, the way forward for literacy, chinese language comedian strips, even if countercultures exist, Fellini's "Ginger and Fred", and the Italian genius industry."
Best identified for his novels The identify of the Rose and Foucault's Pendulum , Eco, a semiotics professor on the collage of Bologna, explores mass media, politics, mass tradition and counterculture during this number of erudite essays from the mid-1960s to the past due Nineteen Eighties. A combined bag, the e-book incorporates a structural research of undesirable style, a record on self sustaining, freewheeling radio stations in Italy and a cogent analyzing of George Orwell's 1984 as a feedback not just of Soviet and Nazi totalitarianism but additionally of bourgeois mass tradition. shedding quite a few allusions to the Italian cultural scene, Eco applies semiotics to decipher the indicators and emblems in Charles Schulz's cartoon, Peanuts , Italian product layout, vacuous political discourse, church pamphlets, chinese language comedian strips and Fellini's motion picture approximately tv, Ginger and Fred.
Introduction via Robert Lumley
Part One: Mass tradition: Apocalypse Postponed
1 Apocalyptic and built-in Intellectuals: Mass communications and theories of mass culture
2 the realm of Charlie Brown
3 Reactions of Apocalyptic and built-in Intellectuals: Then (1964)
4 Reactions of the writer: Now (1974 and 1977)
5 Orwell, or pertaining to Visionary energy
6 the way forward for Literacy
Part : Mass Media and the boundaries of communique
1 Political Language: The use and abuse of rhetoric
2 Does the viewers have undesirable results on tv?
3 occasion as Mise en scene and existence as Scene-setting
4 The Phantom of Neo-TV: the talk on Fellini's Ginger and Fred
Part 3: the increase and Fall of Counter-cultures
1 Does Counter-culture Exist?
2 the hot different types of Expression
3 On chinese language comedian Strips: Counter-information and replacement information
4 self sustaining Radio in Italy
5 remarkable on the middle of the State?
Part 4: looking for Italian Genius
1 Phenomena of this kind also needs to be incorporated in Any landscape of Italian Design
2 A buck for a Deputy: los angeles Cicciolina
3 For Grace Received
4 The Italian Genius Industry
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Extra resources for Apocalypse Postponed (Perspectives)
Perelman, for example, cites two typical arguments (also called loci) which, although mutually contradictory, can each in turn evoke consensus. ' It's not hard to see that the knowing use of premises and loci consolidated over time enables one to obtain favourable emotional responses, almost as a conditioned reflex, and this constitutes an obvious example of degenerated rhetoric. All of Mussolini's speeches belong to this second type of political argumentat~on. ' Often humour is achieved thanks to a paradoxical collision of opposing and equally acc1p table premises; think of Bergson's quip: 'Stop!
The quest for a new and surviving literacy "ought not to be the quest for a pre-computer verbal bulimia. ' 67 The enemies of literacy are hiding elsewhere. Let us now reconsider the debate between Thoth and Thamus. Thamus assumed that the invention of writing would diminish the power of human memory. I objected that human memory has been improved by the continual exercise of remembering what books say. But to remember written words is not the same as to remember things. Probably the memory of the librarians of Alexandria was quantitatively greater than that of the illiterate savage, but the illiterate savage has a more specialised memory for things, shapes, smells, colours.
It's not that nobody dies, indeed the 61 death of a few peopie is part of the deai; thus war, from being an epidemic phenomenon, becomes an endemic one. But then after all, Big Brother is right, 'war is peace'. For once, Oceanic propaganda isn't lying: it's stating such a shocking truth that nobody is able to comprehend it. Orwell's is much more than a straightforward satire on Stalinism; in fact, for him it is not at all necessary that Big Brother should really exist. It was still necessary for Stalin to exist, but not Andropov who, as I write, some newspapers are insinuating is already dead or confined to a wheelchair, yet it's totally irrelevant whether he gets his health back or his funeral is celebrated in Red Square.
Apocalypse Postponed (Perspectives) by Umberto Eco