By John P Hutchison; Neil Skinner
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Extra info for A reference grammar of the Kanuri language
Whatever else it may do, the essential task of the shop as a market space is to convert visitors into customers, even if the purchase is made at another time in another location. Along these lines, the ﬁrst contribution of the commercial space is to incite the otherwise passive spectator, curious individual or ‘scene seeker’ to make choices that will lead to a transaction. This transformation can be aided by the conﬁguration of objects and spaces within the store, the use of sound, perfume or lighting or access to boutique credit cards.
3 The importance of the symbolic meaning of the word probably accounts for the pejorative connotation boutique has had for a long time, because of the supposedly narrow-minded and secretive behaviour of shopkeepers (un esprit boutiquier). 2 Jos. Hermanns boutique in Cologne: section through the shop window (around 1886) 122222222 2 4 Pevsner, op. , p. 251–72 5 A Brief History of Glass, Online. A. Morrison, English Shops and Shopping: An Architectural History, New Haven, CT: Yale University Press, 2003, p.
Customers are required to rely upon the salesperson in order to select a suitable product, and/or to handle that product in the correct way. The advent of self-service, by contrast, marked a redistribution of retail space and action. 8 Self-service practices emerged throughout the retail sector after the Second World War, usually in boutiques that sold products requiring the minimum of assistance. The packaging industry in the case of the supermarket predated the advent of self-service. Product information on packages or ﬁxed quantities replaced the shop assistant.
A reference grammar of the Kanuri language by John P Hutchison; Neil Skinner